Tonight I met one of my Brazilian fans, Diego Remus, at the place where he works, The Hub, which coincidentally is right near the restaurant where we were the previous night during the power cut.
When we met he first took me to a bookshop on Avenida Paulista and surprised me by finding on the shelves a copy of my book Hybrids in English as well as Portuguese and made me stand there while he took a photograph.
I'm getting kind of used to this while I'm here. in
Diego is a specialist in social networking and electronic media, a consultant to start-ups and interested in applying sustainability theory as well as communication theory to new models of business enterprise. He set up a Portuguese language fan club for Hybrids.
He works also for Startupi, which is a pun, because the Tupi is an old indigenous culture.
We especially talked about industrial symbiosis, resource efficiency and the potential of the sustainable economy new business model to benefit Brazilian businesses. He's going to arrange for me to give a talk at The Hub on the subject at the end of next week when I'm back in town from Porto Alegri and Curitiba.