Tony Blair doesn't believe that making a serious effort to tackle environmental problems such as climate change is a vote winner.
But new evidence disputes this. Despite the lack of media coverage, described in the previous blog entry, 7 out of 10 people surveyed in a major British city said they'd be willing to take a personal pledge to take action on climate change.
8 out of 10 felt that their actions - at home and at work - could make a real difference.
The town was Manchester, home of Northern Soul and former 24-hour party people who, when asked if they'd like to see Greater Manchester taking the lead ahead of other cities, 8 out 10 replied 'Yes'.
A 'climate change pledge' campaign has already seen 12,000 people commit to help reduce the city's greenhouse gas emissions by 20% before 2010.
More: Manchester is my Planet
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